sassool.jpg

Sassool

Sassool

Brand Identity

Sassool_1.jpg

“Sassool” is the nickname of Cecilia Saleh born and raised in a small Mediterranean village in Lebanon called “Mazraat al Tufah”- the Garden of Apple. She has later become the inspiration and muse for the creation of Sassool — a family-run eatery at the heart of Raleigh.

The hand-written logo was inspired by the homegrown nature of the brand and Mediterranean culture.

Sassool_3.jpg
Sassool_2.jpg
Sassool _4.jpg

Creative director; saul flores

Designer: Kim Pham

project duration: 2 months